Taking on Tesla

For the last few years, there has been one leader in electric cars, that has been Elon Musk’s Tesla Motors. And now Audi is preparing to challenge Tesla as the king of the electric car.

 

Audi, is a division of Volkswagen Auto Group which traces its roots back to 1885. Audi is using the VW-AG expertise of the German carmakers by making “exponential” increases in range for electric cars by 2020, and making the vehicles more attractive to a wider range of customers.

The luxury-car manufacturer is the largest earnings contributor to Volkswagen and plans to start selling its first all-electric vehicle in 2018. With development costs in the range of some "billion-euros," Audi will leverage its experience with automotive mass production to push e-cars into a new era.

Audi A3 e-tron

Other than Tesla, the market is slim for all electric vehicles, with the Nissan LEAF being the most popular. When Tesla announced the new Model 3, they collected deposits for almost 400,000 new cars, so the demand is already there.

"Tesla lacks experience with classical auto manufacturing. We have different experiences." Stefan Niemand, -German engineer who is the architect of Audi's electric-car strategy

The Volkswagen Group, sold almost 10 million cars last year, and has just started to dip its toes into the electric car market, with the Golf hatchback and the Up! City car. VW-AG plans use that manufacturing prowess to introduce more than 30 electric cars by 2025. They forecast sales of as many as 3 million of its battery-powered vehicles annually by then. 

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Lapping the Ordinary – Audi A5 Gets All Dressed Up

            Developed and designed using technology pioneered on the racetrack; Audi’s S and RS lines are engineered to have more muscle and growl as they take corners better than their trimmed down A-series siblings. Audi is currently looking to “significantly expand” the presence of the RS in the U.S. according to Filip Brabec – director of product management.

 2017 RS5 Concept Revealed

            Produced to rival their BMW and Mercedes counterparts, the “S*” (Sport) and “RS” (Racing Sport) line are scarce in the U.S. compared to other countries. The 2017 RS5 is rumored to have an estimated 500hp twin-turbo V6 and a redesigned body kit to give it a more aerodynamic and aggressive façade. A cinched up belt line and some shiny new shoes give the RS5 that fashionably late feel when you can’t help but pass by the competition.

“The racetrack isn't just a place where our drivers win trophies. It's our lab.

 Everything scrutinized, pushed beyond the limits and proven to reach new heights. That said, the trophies are pretty nice, too.”

            It’s speculated the RS5 won’t rear its head any time before 2017, but the recently redesigned A4 gives Audi drivers hope as they sit waiting for the next detail to be revealed. Every ounce of innovation is designed to make each moment in an Audi performance model more epic than the last. Contact us to find out more about your pre-order.