For the last
few years, there has been one leader in electric cars, that has been Elon
Musk’s Tesla Motors. And now Audi is preparing to challenge Tesla as the king
of the electric car.
Audi, is a
division of Volkswagen Auto Group which traces its roots back to 1885. Audi is
using the VW-AG expertise of the German carmakers by making “exponential”
increases in range for electric cars by 2020, and making the vehicles more
attractive to a wider range of customers.
The
luxury-car manufacturer is the largest earnings contributor to Volkswagen and
plans to start selling its first all-electric vehicle in 2018. With development
costs in the range of some "billion-euros," Audi will leverage its
experience with automotive mass production to push e-cars into a new era.
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| Audi A3 e-tron |
Other than
Tesla, the market is slim for all electric vehicles, with the Nissan LEAF being
the most popular. When Tesla announced the new Model 3, they collected deposits
for almost 400,000 new cars, so the demand is already there.
"Tesla lacks
experience with classical auto manufacturing. We have different
experiences." Stefan Niemand, -German engineer who is the architect of
Audi's electric-car strategy
The
Volkswagen Group, sold almost 10 million cars last year, and has just started
to dip its toes into the electric car market, with the Golf hatchback and the
Up! City car. VW-AG plans use that manufacturing prowess to introduce more than
30 electric cars by 2025. They forecast sales of as many as 3 million of its
battery-powered vehicles annually by then.
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